Experian hitwise online dating usan dating sites uk
This market is a now a .5 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 70% of the market’s value.According to reports from Com Score and Experian Hitwise, Plenty Of Fish was consistently ranked as the most popular dating site by visits in the U. Their closest competitor in the online dating category averaged just over 27 million total visits per month – just over half of the traffic at Plenty Of Fish.Overall, Plenty Of Fish’s traffic accounted for 28.87% of all US-based internet dating traffic, while their closest competitor accounted for 14.45% of the same group.Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers.But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare.As the networks become increasingly mobile, companies in the online dating space must shift their thinking to adapt to this new reality: The shift to mobile can be disruptive to established online businesses, but it can also be a huge opportunity.
Tinder Catches Fire, Making Run at Leaders and Plenty of Fish has been the market leader for quite some time, having been around since the early days of the category.
Like other sites built around personal profiles, online dating is subject to the network effect.
The more people that use it, the greater utility it has, and the faster the adoption rate.
Online Dating Category Shifting to Mobile in a Big Way The total multi-platform (desktop, smartphone and tablet) audience for online dating is relatively stable these days, fluctuating between 35-40 million unique visitors depending on the season.
However the preferred methods of access to this category have been anything but stable.
With more than 12 million multi-platform unique visitors in July 2014 it retains a strong #1 position in the category, owning 4.2 visitors more than the next largest online dating property.